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Marketing events

Marketing campaigns can run significantly better if you provide the actions done by the user on the website.
It is a common practice to track conversion goals in the campaigns, allowing the Ads algorithm to improve the bidding strategy.
You can use Google Tag Manager to intercept the events triggered by the Osie client portal and set them as campaign goals in your Google Ads campaign.

Events triggered​

deposit​

This event fires whenever there is a successful deposit transaction captured in the UI.

window.dataLayer
{
  event: "deposit",
  transactionId: "<unique id>",
  conversionValue: 10,
  conversionCurrency: "USD" 
}

billing_address_filled​

It fires when a new customer saves the billing address fields for the first time.
It may be useful to track this event as a begin checkout event or a similar category.

window.dataLayer
{
  event: "billing_address_filled"
}